If you’re running a website, it’s important to make sure that you’re doing everything possible to optimize your website for Google. There are a lot of website SEO mistakes that can hurt your ranking on Google, and if you’re not careful, you could end up losing traffic and business. In this blog post, we will discuss 10 website SEO mistakes that you should avoid at all costs! We’ll also provide some tips on how to fix these mistakes and improve your Google ranking.
1.You refuse to invest in a properly coded & developed website
Many people think it’s not needed. It’s often presented as a way marketing agencies ‘loot’ you of your money. But go with any SEO expert and they will first work on optimizing the back end of your website.
This includes ensuring the website is properly coded, it has proper speed optimizations set in place including all the technical jargon like minimizing image size, minimizing requests, CSS & more.
At about the same time, it’s crucial to plan ahead with the website’s link structure and populate all existing web pages with properly optimized images and text content.
Things like having your business address properly visible on your website impact the search engine rankigs.
Next, comes the sitemap and implementation of plugins and tools to help you begin with the next phase of SEO. Without proper tools and analytics in place, you’re going in blind and will rarely find your way.
Thus, by avoiding this one-time investment of redesigning your website & ensuring it’s coded & set up correctly, you’re setting yourself up for a major SEO failure. Don’t do that.
2. You publish low-quality content even if it’s 100% original
There are a lot of website owners who think that they can publish any type of content and it will help them rank better on Google. This is not true! In order to rank well on Google, you need to publish high-quality content that is relevant to your audience.
If you’re publishing low-quality content, chances are you will not rank well on Google. In fact, you may even get penalized by Google for publishing spammy content.
In order to produce high-quality content, you need to do your research and make sure that your content is relevant and interesting to your audience. You also need to ensure that your content is well-written and properly formatted.
As a business owner, you should try your best to add input from your personal experience into each piece of content your SEO agency produces for you.
Social media is an important part of website SEO. In order to rank well on Google, you need to have a strong social media presence.
If you’re not actively promoting your website on social media, you’re missing out on a lot of potential traffic and business. Social media is a great way to reach new audiences and connect with potential customers.
So, don’t approach SEO with the thought that you need ‘only SEO.’ You need social media to do SEO.
4. You’re doing SEO for bots or Google
Search engine optimization is often done with an obsession over what Google wants you to do or how the algorithm works. It’s important, sure but keep in mind that the ultimate goal of Google or any search engine is to deliver exactly what the searcher is looking for.
Build & optimize your website and content with this in mind and you will never fall prey to black hat tactics, even mistakenly.
A website that is built for bots will be easily detectable by Google and your rankings will suffer. So, don’t try to game the system – it’s not worth it and you’ll only end up hurting yourself in the long run.
5. You’re missing out on Image SEO, YouTube SEO & Local SEO
You should not ignore local SEO, image optimization or YouTube SEO.
Image optimization is a great way to get your website noticed on Google Images. If you have images that are optimized with relevant keywords and alt text, then you will be more likely to show up in the search results for those keywords.
Local businesses can benefit greatly from optimizing their website for local search. If you include your business address, phone number and website URL on your website, then you will be more likely to show up in the search results for those keywords.
YouTube SEO is another great way to get your website noticed on Google. If you optimize your videos with relevant keywords and alt text, then you will be more likely to show up in the search results for those keywords.
So, don’t neglect these important aspects of website SEO – they can help you get more traffic and business from Google.
6. You have a weak content strategy
It’s important to have a strong content strategy for SEO. If you don’t have a website content strategy, then your website will not be found on Google.
You need to make sure that you’re creating blog posts and articles with relevant keywords and topics so that people can find your website in the search results. You also want to make sure that you’re adding website content regularly so that it stays fresh. This content isn’t just limited to blog posts. Product pages, service pages, and even product descriptions count.
A website with a strong content strategy will rank better on Google and have more website traffic. So, don’t let your website SEO fall by the wayside – make sure you have a website content strategy in place!
If you need help creating website content or optimizing your website for SEO, then contact Maur Media today.
We can help you create website content and optimize your website so that it shows up in the search results on Google. You’ll be glad you did!
7. You’re putting in the inconsistent effort
SEO is not a one-time job. In order to see results, you need to put in consistent effort.
If you’re only doing SEO sporadically, then you’re not going to see the results that you want. You need to make website SEO a regular part of your business routine if you want to see improvements in your Google rankings and website traffic.
You may have heard – it takes about 6 months for website SEO results to show up but keep in mind that you have to continue putting efforts into this to maintain those rankings as well. So, it’s not a one-time task such as designing a website or publishing an article. It’s something you have to work on over and over.
Backlinks are an important part of website SEO. However, you need to make sure that you’re getting backlinks from high-quality websites if you want to see results.
Building low-quality backlinks will only hurt your website and Google will penalize you for it. So, make sure that all of your backlinks are coming from high-quality websites.
In the short term, it may seem easier to take a shortcut and build low-quality website SEO backlinks but this will only hurt you in the long run. So, make sure that all of your website SEO efforts are high quality if you want to see results from them!
9. You’re doing things too fast
If you’re going to do website SEO, then make sure that you take the time to do it right. Don’t rush into things or try and get everything done at once.
Take your time and learn about website content strategy and website optimization before jumping in headfirst! You’ll be glad you did because this will help ensure that your website SEO efforts are successful.
Rushing into website SEO can be detrimental to your website’s ranking and traffic. So, make sure your or your SEO agency opts for a steady approach for search engine optimization.
SEO is a long-term investment and if you’re not prepared to put in the time and effort, then you might as well not do website SEO at all.
10. You don’t do monthly reviews
Lastly, it’s crucial to analyze if the efforts are showing any results or not. If you’re a small business owner who has outsourced digital marketing to a digital marketing agency, keep an eye out for monthly reports from your agency about the progress. Of course, in the first 1-3 months, reports may show barely anything in terms of progress. It’s normal. But urging your agency for monthly reports will keep them accountable and will help you keep tabs.
All of these website SEO mistakes can either seem obvious or inconsequential but the truth is they make all the difference. Avoiding these mistakes will help you achieve success with SEO and digital marketing & if you don’t avoid these, you may end up in the ‘SEO doesn’t work’ group which isn’t a pretty place at this time considering how important digital marketing is & SEO have become.