In today’s post, we will discuss some top SEO opportunities for small businesses in Canada.
One of the best ways to improve your website’s visibility and ranking on search engines is through search engine optimization, or “SEO”.
SEO is a process that can help your website rank higher in search engine results pages (SERPs), which can result in more website visitors and ultimately, leads & customers.
But here’s the thing – SEO is time-consuming and can be very difficult, especially if your competitors were early birds. If they’re already doing SEO, things are going to be way harder for you. At such a time, when you’re navigating this on a tight budget, it may feel like it will take you forever to get your desired rankings and results.
Is there a way to speed up the process? We believe these SEO opportunities are the way!
Let’s discuss them now!
The Power Of A Fully Optimized Google Business Profile
If you don’t have a Google business profile already, you should consider creating a Google business profile. It is a free listing that allows you to add your business information, such as your website URL, hours of operation, and contact information.
One of the best things about a Google business profile is that it can help improve your website’s visibility in local search results. In fact, a study by Google found that businesses with a Google business profile were twice as likely to be found in local search results than businesses that didn’t have a profile.
You can create a Google business profile by visiting the Google My Business website and creating a free account. Once you’ve created an account, you’ll be able to add your business information.
But don’t stop here. Use the Google business profile to convey important information about your business to your target customers, optimize it for your key keywords, add products & services, and add a lot of photos.
Well-Optimized Social Media
Another great way to improve your business’s visibility is through social media. And social signals act as a strong search ranking signal. It comes with a lot more benefits than just SEO improvements.
If you’re not currently using social media to market your business, you should consider doing so. Social media can be a great way to connect with your target customers, build brand awareness, and generate leads.
When it comes to social media, you can use several different platforms, including Facebook, Twitter, LinkedIn, and Instagram.
Which platform you choose will depend on your target customers and what type of content you want to share. But, in general, most small businesses should focus on using two or three social media platforms.
For example, if you’re a small business that sells clothing, you might want to focus on using Facebook and Instagram. Tiktok can also be a great pick for you if you can do vertical short videos. If you’re a small business that provides professional services, you might want to focus on using LinkedIn and Twitter.
But make sure you follow the rules of social media to truly build a strong presence that ultimately leads to customers. It can be tricky at times. We explained how to do this in this post on how to maximize your social media presence.
Direct Traffic Is Extremely Powerful
One of the best ways to improve your website’s search rankings is through direct traffic. Direct traffic is traffic that comes to your website when somebody directly enters your website address into their browser, rather than through search engines.
How do you get direct traffic to your website? This is where you need to combine traditional and digital marketing. Add your website link to your offline marketing materials – in your store, on the bags, or simply ask your customers to visit your website for the latest updates.
You can also get a sticker printed with a QR code that points to your website and encourage your customers to scan and visit. The same can be done for your social media pages.
Why is this important? Encouraging your existing customers to connect with you online helps you stay connected and engaged with them. It also has a great impact on your overall brand authority and SEO rankings. Thus, it’s one of the biggest SEO opportunities for small businesses in Canada, and really, worldwide. Don’t miss out on this!
Great Copywriting for Meta Titles
Most small businesses in Canada are investing in search engine optimization or intend to. However, one of the things most of them miss out on is utilizing great copywriting while doing meta titles and descriptions of the web pages.
It’s slightly technical but basically, these are the titles and descriptions that appear to the user when your webpage is listed in a search result. If you’re able to optimize these titles and descriptions for more clicks, it will have a massive impact on your search rankings.
If you’re doing the SEO yourself, keep this in mind. If you’re hiring a marketing agency, try to find out how much effort they’re putting into this. The truth is most marketing agencies in Ontario have this at almost the bottom of their to-do list while they consistently focus on creating valuable content. They’re doing their job well, but if they use their copywriting skills for this small task, it will bring enormous benefits to your business.
Build Quality Content through FAQs
One of the most important aspects of SEO is creating quality content. Quality content is content that is interesting, useful, and relevant to your target customers.
But here’s the thing – most of the content you will think of writing for certain keywords is already covered. In fact, for any given keyword, there will be thousands of search results already.
How do you deal with this problem? The solution is to focus on the questions that haven’t been answered. These questions aren’t easy to come by especially for marketing agencies. But for you, they’re super easy. You have to answer these questions for your clients on a daily basis. Make a list of all these questions and guide your marketing agency to create content around these.
This content would be 10 times more effective in getting you the ranking, authority, and engagement that you’re chasing.
Reduce Bounce Rate
Bounce rate is the percentage of website visitors who leave your website after viewing only one page. This is a critical metric to track because it indicates how engaged your visitors are with your content.
One of the biggest SEO opportunities for small businesses in Canada is to work on the bounce rate. The lesser it is, the better your ranking will be. A lower bounce rate also means people are spending more time understanding your offer which also increases the chances of conversion.
A few simple ways to reduce bounce rates are to have a faster website loading speed, have a great copy that speaks directly to the customer’s pain points, interlink between multiple pages of your website, and have interactive elements like quizzes, calculators, or newsletter signup forms encouraging the visitors to take action.
Even if the action means moving to another page of your website, it’s still an engagement and that means you have got a few more seconds to keep them on your website – these extra seconds add up and ultimately significantly reduce your website’s bounce rate, thereby improving your search rankings.
Last but not the least, conversion optimization is another critical aspect of SEO that small businesses should focus on. This is the process of optimizing your website to convert more visitors into leads or customers.
There are many techniques you can use for conversion optimization, but some simple ones are to have a strong call-to-action, make it easy for visitors to find what they’re looking for, use persuasive copywriting, and design attractive landing pages.
Now, while conversion optimization may not be a very direct & specific SEO tactic, it’s still one of the most valuable for your business for ultimately, it’s not the search rankings or traffic or impressions that drive your business. It’s the leads and the customers. Therefore, even if it doesn’t help SEO much, it’s important for you to optimize your website for conversions.
Talk to your marketing agency about how they plan to do this.
SEO is one of the most important aspects of online marketing, but it can be a little daunting for small businesses in Canada. However, with a few simple steps, you can easily tap into the huge potential that SEO offers.
This post was all about some SEO opportunities for small businesses in Canada that are often sidelined but actually can have a great positive impact on your business.
If you’re looking for help to implement these techniques for your small business, talk to us today! Maur Media Agency is a marketing agency in Ontario that focuses on helping small businesses build a strong online presence and effectively reach their target audience using online marketing.
We would love to talk to you to see how we can help you out. You can book a FREE consultation with us today to discuss this further!