Typically, SEO can be broken down into 3 categories – technical SEO, on-page SEO & off-page SEO.Technical SEO may include optimizations like
- Fixing website code
- Fixing website speed
- Ensuring your website passed Core Web Vitals
- Ensuring your website is responsive
On-page SEO includes
- Optimizing each & every page of your website for selected keywords
- Adding meta tags to the pages
- Adding & updating each page with high-quality content
- Building real authority with a business blog
- Image SEO & more.
Off-page SEO includes
- Link building
- Social media
- Guest blogging & more.
However, that was 2011. SEO, nowadays, can also involve things like –
- Optimizing your Youtube videos (YouTube SEO)
- Optimizing your Instagram profile & posts (Instagram SEO)
- Optimizing the product pages of your website (E-commerce SEO)
- Managing your business profile on Google (also called, Google My Business Profile, Local SEO).
- Online reputation management & more.
What’s the right mix for your business? Of course, there’s the basics – on-page SEO, off-page SEO & technical SEO. But what else? That depends on your business, industry, competition and objectives. We’ll have to review it before we can tell. Book a consultation with us to discuss this further!