Search engine optimization is not a fad – it’s an essential tool for any business to succeed online. It’s also one of the most misunderstood strategies in digital marketing, which is why we’ve compiled these top SEO trends and best practices for 2022 to help you navigate this complex space.
In today’s blog post, we’re going to give you an overview of what the future of SEO looks like in 2022 and how it can help your small business!
Future of Search: 2022 Predictions
Focus On Voice Search
As we move into the future, SEO will become increasingly focused on voice search. At this time, the younger generation is doing most of its online searches through voice search, so it’s important to make sure your website is optimized for this type of interaction.
There are a few things you can do to make your site more “voice-friendly”, such as using natural language and including long-tail keywords in your content. You should also focus on making your content easy to read and understand – people who use voice search tend to prefer shorter paragraphs and sentence structures.
Focus on Video Content
Another trend that we’re seeing in SEO is an increased focus on video content. In fact, by 2022, 82% of internet traffic will be video. YouTube is currently the second largest search engine in the world and brands, especially small businesses, should take advantage of this by creating YouTube channels for their business.
Since people usually turn to video when they want to learn something or see how a product works, you’ll need high-quality videos that explain what your business has to offer.
YouTube also helps with community building, gaining more credibility for your small business, and contributes to your overall website SEO and brand visibility on the internet. And most of the time, all you need is your phone, a quiet room, and clutter-free background to create videos in!
Understand The Impact Of AI & Machine Learning
As we advance further into the future, SEO is relying more and more on artificial intelligence and machine learning algorithms. The main benefit of these technologies is that they can crawl your website without requiring human oversight – instead, it’s all up to machines! In fact, Google introduced RankBrain in 2015, which uses AI technology to understand complex queries and determine whether a website might be relevant based on its previous search data. The use & impact of RankBrain is getting bigger & bigger.
This means that businesses need to ensure their website is set up for machine learning – if it’s not, your site will likely fall in the search engine rankings. Make sure you’re using structured data markup and that all of your content is properly tagged so that machines can easily crawl and understand it.
You should also focus on creating high-quality content, as this is one of the main factors that AI algorithms look at when determining a website’s relevance.
Increase Site Speed
One of the best practices for SEO in 2022 is to focus on increasing your site speed. In fact, Google has already made it clear that page speed is a major ranking factor. This means that if your website is slow, you’re likely to fall on the search engine results pages.
Even though increasing site speed may be a challenge for some websites, there are several things that can help:
- Analyze and optimize your images – if they’re too big or don’t have adequate file formats, this will contribute to your website’s load time. You should also consider using image compression tools like Kraken.
- Delete unnecessary plugins on your WordPress site – these add bulk and often aren’t necessary which can hurt your page load times.
- Minimize redirects whenever possible by writing 301 permanent redirection rules into HTML
At this point, you should know of Core Web Vitals, that have become essentially important for your website’s technical SEO.
As you can see, there is a lot of information to take into account when it comes to SEO in 2022! Thankfully, with so many companies out there offering marketing services for small businesses, starting an online presence has become much more affordable and accessible than ever before. By focusing on producing high-quality content while following current industry trends, you’ll increase your chances of ranking well in search results pages – which will help drive potential customers directly to your business.
Write Long-Form Content
While we’re on the topic of high-quality content, it’s important to mention that long-form content is still useful and relevant for SEO. In fact, Google recently introduced a new update to its algorithm which favors sites with longer forms of content – especially those considered “in-depth”. So if you want your website to rank well in 2022, make sure you have plenty of this type of material available!
Think Beyond Website SEO
Most SEO agencies consider SEO as website SEO. However, this is far from reality. Let’s take Youtube for example. If you’ve committed yourself to create consistent quality content on YouTube, one of the easiest methods to get discovered on YouTube is by optimizing your YouTube videos. Similarly, there’s Amazon SEO which is very important for retail businesses that make a major living from selling products off of Amazon.
Focus on the User
What’s most important is that you put your user first. At one point or another, Google has mentioned this a few times, but it continues to be true – even with all of their new updates and changes.
This means optimizing your website so that visitors have an easy time finding what they’re looking for when visiting your site. It also means making sure to include relevant keywords whenever possible while avoiding keyword stuffing.
Keep Google’s EAT Principle In Mind
Finally, one of the most important things to remember for SEO in 2022 is Google’s EAT principle. This stands for “Expertise, Authoritativeness, and Trustworthiness”, and basically means that you need to make sure your website is providing expert information if you want to rank well. You can do this by ensuring all of your content is well-researched and fact-checked, as well as by building up a strong social media presence. By following these tips, you’ll be on your way to ranking high in search engine results pages – and driving more traffic (and customers) to your business!
How To Get Your Business Ready For The Future of SEO?
Lastly, here are some pointers to help you get your business ready for the future of SEO in 2022.
- Make sure your website is mobile responsive
- Ensure you work on the core web vitals for your website
- Focus on producing high-quality content
- Use long-form content whenever possible
- Optimize your website for users
- Remember Google’s EAT principle
- Adopt a holistic approach to SEO by focusing on YouTube SEO, Linkedin SEO & more!
If you can ensure that your website follows all of these best practices, you’ll be well on your way to ranking well in search engine results pages! And with the ever-changing landscape of SEO, it’s important to stay up to date with the latest trends and changes so that you don’t fall behind. Thanks for reading!
And if you don’t have the time to focus on these things yourself, it’s always a good idea to enlist the help of an experienced SEO company in Brampton. At our digital marketing agency, we make sure that all of our clients’ websites are up-to-date with the latest trends and best practices so they can continue ranking higher and generating more leads. Contact us today for a free consultation!