Do you want to know how to do SEO for your YouTube channel? If so, you have come to the right place! In this blog post, we will teach you everything you need to know about SEO for YouTube channel.
We will discuss how to optimize your videos for Google and YouTube search engines, and we will also provide some tips on how to increase your viewership. So what are you waiting for? Start reading!
About Maur Media & Our Work on YouTube SEO
Maur Media was founded in 2021 but our journey with YouTube started in 2014. We randomly created a few videos and eventually, settled for a niche YouTube channel about books.
Since then, the channel Indian Booktuber has gotten over 75,000 subscribers and has generated over $20,000 in revenues. The opportunities created via this channel are another discussion in itself.
We have also grown a vlog channel to over 32,000 subscribers. Our one optimized video catapulted this channel from 5,000 subscribers to 32,000 and counting.
We have created two more channels – food and marketing channel (check out the Maur Media YouTube channel & subscribe now!) each with more than 1500 subscribers.
We’ve also helped a client in the interior design industry get over 2000 subscribers on YouTube and generated hundreds of leads and thousands of dollars of revenue for the client with our small business marketing services.
All 5 of these focused on one thing for the youtube channel growth – YouTube SEO.
In this post, we intend to share some valuable lessons we learned during the process.
How To Do SEO For YouTube Channel
Let’s say you’ve set up your YouTube channel and you’ve started making videos. Here’s what you need to do for YouTube SEO.
1. Do Keyword Research
Search engine optimization, whether it’s for a website or YouTube, begins with keyword research.
But the biggest mistake business owners make during this phase is selecting highly competitive keywords that are almost impossible to rank for when you’re starting out.
Your keyword list, for now, should be about keywords that have low search volume. Even keywords that show 0 searches a month in various keyword research tools have proven valuable for Youtube channel growth.
If you don’t have much idea on how to do this, ask your SEO agency to help you out with this.
2. Build A Strong Content Strategy
Once you’ve your keywords ready, sit with your agency strategist to discuss what content you’ll be making to target these keywords.
Our secret mantra here is to take a keyword and think of 5 video topics for each of these keywords. That’s the beauty of SEO for YouTube channel.
While you often are dissuaded to make more than one blog post or webpage for a particular target keyword, it’s actually something you must do on YouTube. Make as many videos as you can make for a particular target keyword.
Build your content strategy to make this happen – write down the videos you will make for each and then start filming.
3. Script Your Videos For YouTube SEO
When filming, keep in mind your video title and target keyword and ensure to repeat this keyword as often as possible. YouTube can really listen to what you’re saying in the video and repeating your keyword on video can help the algorithm associate your content to that keyword in a better way.
Try to break each video into multiple points. These points should also be keyword optimized as much as possible. For example, let’s say you’re a local bakery creating a video on 5 things the local bakery near you is hiding. While local bakery near me can be your main keyword, you can use these 5 things to add more keywords into your video. For example, one of these points can be about eggless cakes, in which scenario you can incorporate a keyword like ‘eggless cakes in Brampton’ into the video.
You just have to be creative and thoughtful to add as many keywords as possible into your video.
4. Optimize Your YouTube Meta Data
Basically, the title, description, and tags in your YouTube video should be optimized for your target keywords.
How long should be your YouTube description? It’s one of the most commonly asked questions about YouTube SEO and the answer is to keep it short & precise but also add in the basic things you’ve included in your video.
Also, add relevant tags. You can use keyword suggestion tools to add tags to your videos.
YouTube has many features like location, end screens, and cards that can help you further optimize your videos.
Cards especially are a great way to interlink between your videos. You can also do so by simply asking your viewers to check related videos you have already created and put the link in the description of the video.
Also, make sure the video file that you’re uploading is named correctly and so is your thumbnail. All these little things matter a lot when it comes to SEO for Youtube channel.
5. Add Captions
Adding captions to your videos is one of the most effective ways to help your videos get ahead. They also give you a chance to further optimize your videos and can be highly beneficial.
6. Promote Your YouTube Video
Just like social signals make an impact on Website SEO, Youtube SEO also needs social signals. Moreover, it’s about how the YouTube algorithm works.
The algorithm needs data, as much as possible, to decide who are the right people for your video. Sharing your video and promoting it as much as possible just after you post it can be great to get the initial traction for your video and help the algorithm gather data to help your video grow.
7. Embed Your Video On Your Website
Content repurposing is one of the best ways to do digital marketing. Digital marketing is driven by content and repurposing the content helps you save money spent on content creation.
Now, if you’ve done a YouTube video, consider writing a blog post on your website with the same topic and embed this video into it. You can also embed the video into your existing blog posts wherever relevant.
This SEO for youtube channel strategy can help your SEO efforts, in general.
Embedding a YouTube video onto your blog post is also proven to increase the time spent on the page and improve user experience which are both really important search engine ranking factors.
8. Focus on Video Retention & Engagement Metrics
YouTube SEO also depends a lot on how your video performs. YouTube is always looking for ways to keep users engaged and give them relevant content so that they can improve their user experience.
So, the more people watch your videos in comparison to other videos, it means your video is performing better than others and you’re adding value to the platform.
Similarly, watch time is also a key metric that YouTube looks at while ranking videos. The longer people watch your video, the better it is for your SEO efforts and vice versa.
Thus, focus on creating engaging content that can keep users hooked for as long as possible.
Urge the viewers to comment, like, and share the video. When they comment, try to keep the conversation going by adding more value to the conversation.
9. Be Consistent
Last but not the least, SEO for YouTube channel requires consistency. You can’t just create a few videos and expect to rank high in the search results. We won’t deny that it can happen. It has happened to us and many other YouTubers out there – you create a video, leave it for a few months, and then it blows up. But that’s a chance to actually use it to your advantage, you have to create real momentum – which can only be done with consistency.
You need to be consistent with your content, video quality, and everything else that goes into making great videos. This way you’ll be able to build an audience base who will keep coming back for more.
The more you do all of the things mentioned in this blog post, the better your SEO efforts will be and your YouTube channel will grow. Do not forget to experiment with different techniques and see what works best for you and your audience. SEO is an ever-evolving field so keep learning and implementing new strategies to stay ahead of the curve.
In this SEO for Youtube channel guide, we have talked about everything you need to do SEO for youtube channel and grow your reach.
So, what are you waiting for? Get started with SEO for YouTube today!
If you want to understand how to optimize and grow your YouTube channel, book a FREE consultation call with us today!