Do you own a service-based business? Do you want to do SEO for service-based business? While the basics of search engine optimization stay the same, there are some crucial things a service-based business needs to do to get top search engine rankings. In this post, we’ll share our top SEO tips for service-based businesses.
Do You Really Need SEO for Your Service-Based Business?
More than you think. Service-based businesses are highly dependent on your brand’s or business’s public image. Appearing in organic search results is crucial in that scenario for it’s simply trusted more by people searching for you online.
As a service provider who has mostly generated business through referrals and offline promotions, it has become undeniable to need a strong online presence. Referrals can slow down but if you have built a strong online reputation, you will continue generating business.
For example, one of our clients happens to be in the luxury interior design industry. For about 17 years, they relied on referrals for generating new business. Then they decided to hire us. With our digital marketing services, we have grown their business ten times. From about 10 active projects at a time, they went to 50 active projects at any given time within 1.5 years. Their recent update to us is that they currently have more than 150 active projects and the leads haven’t slowed down yet.
What made the difference? A strong online presence. We do 1 post every day on their social media accounts, we’re running Facebook lead generation ads for them, they shoot videos & we’re posting 1 video a week (for 2.5 years now) for them, and we’re doing SEO for them. Through organic traffic alone, they’ve gotten over 1000 leads in these 3 years we have worked for them (note – We formally established ourselves as Maur Media just in late 2021 however we’ve been working as marketers & offering freelance marketing services for over 7 years now… just had to mention this in case you thought some numbers weren’t adding up).
All in all, yes, you very much need SEO for your service-based business.
How to Do SEO for Service-Based Business
Let’s talk about how to really do it. We won’t dive into the SEO basics for we’re sure these can be and should be handled by your SEO agency. We’ll talk about the strategic things you must do for successful and strong SEO for your service-based business.
1. Develop A Strong Content Strategy
The most important thing for any service-based business is content that solves customer problems. For example, if you’re a dentist, you need a plan to address every what, why, and how your patients might ask you or want to know.
- What exactly are teeth cleaning?
- Do I need teeth braces?
- Different kinds of dental implants?
- Do I need teeth cleaning? And so on.
Write down all the services you offer. Then write down questions commonly associated with these services – what are these, do I need these? how much do they cost? what’s the process?
Jot down each of these questions. This is the hardest part.
Once you’ve all this information, just assign yourself a schedule and type of content and start making content for these. Make short videos answering these questions. Transcript them as blog posts. Create infographics or carousels about them. Make reels or TikToks.
The key here is to cover all the very basics and answer every single such question. Once your target customers start finding you and you answer all their queries, they’ll trust you way more than any of your competitors and ultimately choose you.
SEO for service-based business is more about credibility and authority-building than just chasing the keywords. A strong content strategy helps you do that.
2. Create & Optimize Service Pages
It pains us to see websites that are basic with 4-5 pages and don’t even detail out the services a business offers.
As a service-based business, make sure you have an individual carefully crafted web page for each of the services you offer.
SEO for service-based businesses won’t happen without such a page.
And yes, you might have to work hard on these pages. You need to talk about the what and why of each service and how it helps your customers. Talk about all aspects of it – benefits, cost, the process involved in getting that particular done, etc.
Make videos for these pages, write blogs, create social media posts. Share everything there is to know about that service and make sure it’s updated regularly.
The more comprehensive and well-optimized your service pages are, the better SEO you’ll get.
And as always, don’t forget to optimize these pages with relevant keywords.
Service pages not only help your website visitors find the information they’re looking for easily but also add up to the content you need for search engine optimization.
A lot of businesses also add individual service pages dedicated to each location. Be very cautious here. Add location-specific pages if you really have additional information of value that can be added to these. If not, you don’t need location-specific pages. Just individual service pages are enough.
3. Prioritize Your Google Business Profile
Your Google My Business profile is way more important than most SEO agencies make it out to be.
Most SEOs get confused with how these work and end up just adding their clients’ addresses, phone numbers, etc., claiming they’re done with that part. But then what?
That’s not the correct way of doing SEO for service-based businesses.
The first and foremost task is to claim your Google My Business listing and fill out all the important details. This will include your business name, address, phone number, website URL, etc.
Make sure you also add high-resolution images of your business (ideally exterior and interior shots) and a logo.
Once this is done, you’ll be able to see an insight dashboard where Google will show your search analytics and traffic. You can also start adding posts here that appear on the top of the search results.
It’s important to add posts regularly (at least once a week) so that your listing looks healthy and professional. These posts can be about anything – your latest blog post, a new service you offer, etc.
You can also add events and offers to this profile. This will help increase the chances of people finding your business when they search for related terms on Google.
The more complete and accurate your Google My Business profile is, the better SEO you get.
4. Get Customer Reviews
One of the most important ranking factors for SEO is customer reviews.
The more positive reviews you have, the better your chances of ranking higher in Google search results.
Make it a point to request your customers to write a review after they’ve had a good experience with you. You can even offer them an incentive for doing so (like a gift card).
You can ask customers to write Google reviews, Facebook reviews, or Yelp reviews. Make sure you add the review links on your website for easy access.
Another genius way to gather more reviews is to have a QR code that directs visitors to your Google review page or Facebook review page at your shopfront. Just having easy access to leave you a review can boost the number of reviews you get.
Search engines heavily rely on customer feedback to rank SEO for service-based businesses. And so should you!
5. Get Video Testimonials
Do you know what’s even more powerful than customer reviews? Video testimonials. While reviews on Google and Facebook will directly impact your SEO, video testimonials will directly impact your business conversion rate.
Why is it still in a post about SEO tips for service-based businesses? It’s because if you optimize your video testimonials properly, and really any video you post, it will help you leverage YouTube SEO to your advantage.
6. Build Strong Social Media Profiles
Having an active YouTube channel, an Instagram account, and a TikTok account can be crucial for SEO. These send strong social signals to your website helping it rank easier.
Being social also helps you gather more content ideas for your content strategy. You can engage with your customers, ask them what they need to know and directly plug that data into your content strategy and create content that really answers customer questions.
This will build trust and a strong relationship with your client and add a lot of new customers to your client profile.
All in all, SEO for service-based business is all about finding a way to answer solutions to customer problems. Whether it’s in the form of a social media post, blog post, or a YouTube video, it would work. It will be better if you can do it all.
At the same time, a focus on elaborating your services using individual service pages and using them to offer solutions & optimizing them with the right keywords will help you rank for service-specific keywords.
An active Google business profile will help you reign on the local pack for the relevant keywords.
Our advice to you as a business owner is to be involved in the process. You do make an effort for referrals. Don’t you? Make similar efforts for your website SEO and for digital marketing for your business and the results will show.
If you need more details on how these SEO tips and digital marketing tactics will fit into your service-based business, book a FREE consultation call with us today! We’re one of the leading digital marketing companies in Brampton & would love to explore how we can help you out!