The Ultimate Guide to SEO for Ecommerce

ecommerce seo

Do you own an online store and want to make sure that it ranks at the top of Google? If so, then this article is for you!

Whether you’re a new business owner or have been running your company for years, search engine optimization (or SEO) will help improve your rankings and create more sales.

We’ll go through everything you need to know about eCommerce SEO in this ultimate guide and talk about how to implement these strategies into your eCommerce site.

What is eCommerce SEO?

E-commerce SEO is the process of optimizing your eCommerce site to make it more visible in organic (or unpaid) search engine results.

SEO is focused on improving a website’s ranking in the search engine results pages (SERPs), which is determined by the relevance and popularity of that site.

ecommerce seo

Why eCommerce SEO is important?

If you’re not ranking on the first page for your main keywords, then you could be missing out on thousands of potential customers.

With more than 90% of online shoppers using search engines to shop, SEO can help you increase your store’s traffic and improve your site’s conversion rate.

SEO will also help you stay ahead of your competitors and prevent them from ranking higher than you for the keywords that matter most to your business.

How is SEO for eCommerce different than SEO for regular websites?

Isn’t SEO for eCommerce websites the same as SEO for websites? Let’s talk about this first!

Ecommerce SEO vs Website SEO

ecommerce seo vs website seo

The main difference between SEO for eCommerce and regular websites is that you’ll need to optimize your product pages in addition to your website’s homepage.

You’ll also need to make sure that your product pages are as relevant and keyword-rich as possible so that they can rank higher in the search engine results.

In general, the rules of SEO still apply, but you’ll need to take into account some additional factors that are specific to eCommerce websites.

For example, you’ll need to make sure that your shopping cart and checkout pages are properly optimized, as these are some of the most important pages on your site.

Another example is that you’ll need to create unique and engaging product descriptions for each of your products, as these will be used by the search engines to determine your site’s relevancy.

Also, you’ll need to optimize each of your product pages so that they can rank for the keywords related to that specific product.

The complexity and the scope of eCommerce SEO are way more than SEO for regular websites. On top of this, there’s huge competition for the keywords for eCommerce websites as most are high competition keywords with purchase intent.

Ecommerce SEO vs Local SEO

Another common question we get is what’s the difference between eCommerce and local SEO?

The main difference is that local SEO is focused on ranking your business in the search engine results pages for specific geographical areas.

Ecommerce SEO, on the other hand, is focused on ranking your business in the search engine results pages for specific products or services.

Local SEO is a great way to attract more customers in your geographical area, while eCommerce SEO is a great way to attract more customers from all over the world. But both can surely work together. Combining SEO for eCommerce with Local SEO is in fact highly recommended.

Types of Ecommerce SEO

Now that you know the very basics & have answers to some of the most confusing questions about this type of SEO, let’s look at what types of ecommerce SEO are there.

Shopify SEO

Shopify is an eCommerce platform that allows users to create their own online store.

If you’re using Shopify, then you’ll need to make sure that your store is properly optimized for the search engines.

You can do this by using Shopify’s built-in SEO features, as well as by using some of the best Shopify SEO plugins.

Some of the most popular Shopify SEO plugins include:

  1. SEO Shopify
  2. Bloom SEO for Shopify
  3. Viperchill’s Shopify SEO Plugin
  4. Rank Daddy’s Shopify SEO Plugin

Magento SEO

Magento is another popular eCommerce platform that allows users to create their own online store.

However, unlike Shopify, Magento is open source.

This means that you’re not limited to using the official SEO extensions and SEO plugins, but you can also install third-party extensions and SEO tools to help improve your website’s SEO.

Some of the most popular Magento SEO extensions include:

  1. MageWorx’s Ultimate Magento SEO Suite
  2. Aheadworks’ Advanced SEO for Magento
  3. Amasty’s SEO Suite for Magento
  4. Yoast’s Magento SEO Plugin

WooCommerce SEO

WooCommerce is another popular eCommerce platform that allows users to create their own online store.

However, unlike Shopify and Magento, WooCommerce is a WordPress plugin.

This means that you can run WooCommerce on any type of website, not just eCommerce websites.

That’s why you can use WooCommerce on websites that don’t sell any products or services, such as personal blogs.

However, WooCommerce can also be used on eCommerce websites that are built using any other platform.

You just need to install the WooCommerce SEO plugin.

Some of the most popular WooCommerce SEO plugins include:

  1. Yoast’s WooCommerce SEO plugin
  2. SEO by Yoast WooCommerce SEO plugin
  3. All in One SEO pack for WooCommerce
  4. WP SEO by Yoast SEO plugin for WooCommerce
  5. WPSEO SEO plugin Plugin

Which eCommerce platform is right for you?

All three platforms are great.

It all depends on your needs and what you’re trying to achieve with your SEO for eCommerce.

If you’re just starting out, then I would recommend using Shopify. It’s a great platform that’s easy to use and it’s great SEO for eCommerce platforms.

Woocommerce is also a great choice. One of my earliest clients has had a website of over 10,000+ products on Woocommerce & we never faced any issue with handling traffic on a website or with product management.

We recommend either Shopify or Woocommerce to small businesses owners as website management & digital marketing services for eCommerce websites on these platforms are significantly cheaper than Magento’s.

How To Develop A Solid SEO Strategy For Ecommerce Websites?

Now that you know the basics of SEO for eCommerce, it’s time to develop a solid SEO strategy. Once you’ve read this, do look at our report on the future of SEO.

Here’s what you need to plan for in your eCommerce SEO strategy. If you need help with implementing all these tasks, contact us – Maur Media Agency & we’ll be happy to assist!

Site Audit

The first step in any SEO strategy is to conduct a site audit.

This will help you identify any errors or problems that need to be fixed. Now, if you’re setting up a website from scratch, most you need to do is to check if the domain name you chose for your eCommerce store is healthy enough for you to invest in it.

Why do you need to check this?

Your website’s health is a direct reflection of its SEO potential. If your domain name isn’t healthy, then it will be difficult (or impossible) for Google to index it, which means that your SEO efforts will be wasted.

Domain health is determined using the following metrics:

  1. Backlinks: SEO backlinking
  2. Domain age: SEO age
  3. IP address: SEO benefits of Google’s IP SEO
  4. Page authority: SEO factors

If you have an existing website that needs SEO improvements or you’re just starting with SEO for that website, this will be a longer and more complicated process.

Use a tool like UberSuggest for SEO audit. Here are the things you need to analyze in your e-commerce site audit:

  1. On-page optimization: Check for proper keyword usage, meta tags, titles, etc.
  2. Technical issues: Broken links, missing images, duplicate content, etc.
  3. Duplicate products: Check for similar or identical product descriptions and titles
  4. Product categories: Make sure that your product categories are well-structured and that they match the way your customers search for products
  5. Site speed: Make sure that your website loads quickly
  6. URL structure: Make sure that your URLs are easy to understand and use the right keywords
  7. Robots.txt file: Check if your robots.txt file is blocking Google from indexing your website
  8. Social media: Make sure that you’re using social media to its fullest potential
  9. Google Analytics: Make sure that you’re tracking your website’s traffic and conversions

Once you’ve completed the audit, it’s time to start fixing the errors and optimizing your website for better search engine rankings.

Keyword Research

keywords research for seo

The next step in your SEO for eCommerce strategy is to do keyword research.

This will help you find the right keywords to target for your website.

You can use a tool like Google Adwords Keyword Planner or UberSuggest to find keywords that have high search volume and low competition.

Once you’ve found a few good keywords, it’s time to start including them in your website’s content.

You can also create content around questions related to your products.

For example, if you sell watches, then write blog posts that answer the question “how do I choose the right watch for me?”

You can also use long-tail keywords, which are keywords that are more specific and have a lower search volume.

For example, instead of using the keyword “watch”, you can use a long-tail variation like “how to buy the perfect watch for your style.”

This will help you rank higher for relevant keywords, and it will also attract more targeted traffic to your website.

But one of the most important types of keywords you need to focus on is the keywords with purchase intent.

These are keywords that show intent to buy.

For example, if you’re selling watches, then use a keyword like “buy omega watches online.”

This keyword has high search volume and high purchase intent.

All in all, your e-commerce SEO strategy must include the following buckets of keywords

  1. Keywords with purchase intent
  2. Keywords that compare the products you’re selling & answer FAQs about your products
  3. Long-tail keywords related to your products
  4. General keywords related to your products, used by searchers in the information-gathering phase.

Remember to choose keywords for each step of the marketing funnel.

For example, if you’re selling watches, there will be different keywords used by searchers at each stage.

First-time visitors to your site searching for “watch buying guide”

People who have a specific watch in mind and are looking for more information on that model. For example, the keywords “omega constellation watches”, “Omega Watches” etc.

People who are ready to buy and looking for “buy omega watches online.”

Once you have all these keywords, don’t close this task yet. You’re yet to see what your competitors are doing & which are the keywords they’re winning on. This information is significant for thorough keyword research.

Competitor Research

competitor analysis for seo

Here’s what you need to do in competitor research:

  1. Sign up for an Ahrefs account (or any other competitor research tool)
  2. Enter your top competitors into the tool
  3. Analyze the keywords that your competitors are targeting
  4. Identify which keywords have high search volume and low competition
  5. Add these keywords to your own list of target keywords
  6. Monitor your competitors’ website ranking for these keywords over time

The same task can also be done by many other tools including UberSuggest.

One thing you’ll want to avoid is targeting keywords that your competitors are already winning on.

So, the best way to do this competitor analysis is to choose one or two top competitors to analyze.

Once you have all these keywords, don’t close this task yet. You’re yet to see how your website is performing on these keywords. This information is significant for Onpage optimization. But more about that later. The next step after competition research is fixing the basic site architecture and technical SEO issues.

Simplify Site Architecture

One of the biggest problems with eCommerce websites is that they’re often too complex.

This can cause a number of problems, including duplicate content and poor site speed.

Fixing this is pretty simple:

  1. Identify the most trafficked pages on your website (use internal search data for this)
  2. Create a sitemap of these pages and link to them from the header
  3. Simplify your category structure (use as few levels as possible)
  4. Use breadcrumbs to help users navigate your website
  5. Use markup on your product pages

This is a crucial step in SEO for e-commerce websites. One mistake here and a lot of regret and redoing of tasks would be needed. Make sure you hire a trained SEO agency with strong technical skills to work on this.

Perform Other Technical SEO

Once your website’s basic structure is simplified and ready for a long-term SEO plan, you move to technical SEO.

Here’s a quick list of the most important technical SEO tasks:

  1. 301 redirect old URLs to new ones (if you’re changing your website structure)
  2. Check for crawl errors in Google Search Console and fix them
  3. Optimize your images for SEO (use keywords in the filename, alt tags etc.
  4. Add structured data to your website (Schema markup)
  5. Fix broken links on your website
  6. Use redirects to forward URLs, if necessary.
  7. Check your website speed and fix any issues
  8. Make sure you’re using the right canonical tags on duplicate URLs.
  9. Ensure Core web vitals are in check
  10. Optimize Robots.txt

There’s a lot more that goes into technical SEO, but these are the most important tasks.

Optimize Product Pages

Once your website’s basic structure and technical SEO are taken care of, you can start optimizing your product pages.

Here are the most important things to focus on:

  1. Use keywords in the title and meta description
  2. Add high-quality images of your products
  3. Add product descriptions (use keywords in the description)
  4. Add customer reviews
  5. Use markup on your pages
  6. Add social media links to your pages
  7. Add Related Products and cross-sells
  8. Optimize for user experience.

Remember, it may seem like SEO is for search engines but what are search engines really trying to do? Deliver best information & experience to their users. If you work on the same objective, you’ll never have a problem with SEO.

Again, there’s a lot more that goes into product page optimization, but it’s one of the most important things you should be focusing on.

Optimize other website pages- Homepage, About, Contact, FAQs, Blog, etc.

Once your product pages are optimized, you can start optimizing other website pages.

The most important ones to focus on are the homepage, about, contact, and FAQ pages.

And don’t forget to optimize your blog posts for SEO too!

If you’re SEO-ing for e-commerce, remember SEO is a long-term process.

It can take several months to see results from your SEO efforts, but once you do, your website will be at a much better position to compete with its competitors.

Also Read: A report on SEO in Brampton

Work on Off-page SEO and Link Building

Once you’ve tackled all the on-page SEO and technical SEO issues, it’s time to work on off-page SEO.

This means building backlinks to your website.

Here’s a quick list of off-page SEO tasks:

  1. Build links to your website using guest posts and link directories
  2. Reach out to other websites in your industry and ask them to add links or mentions of your website
  3. Make sure you’re using the right anchor text (a phrase that’s used as a link) for all of your backlinks
  4. Reach out to influencers and ask them to share your content
  5. Add links from other websites to your website’s internal pages.

Local SEO for Ecommerce

local seo for ecommerce

Local SEO is vital for e-commerce websites to stand out in local search results.

Here’s a list of tasks you should focus on for local SEO:

  1. Claim your Google My Business page
  2. Optimize your listing by adding information on business location, address, phone number, website, and more
  3. Optimize your Google My Business page for better CTR on search result pages
  4. Add a local map to your website
  5. Claim, verify, and optimize local listings on other websites like Yelp or TripAdvisor.

Measuring SEO Success

The best way to measure SEO success is by tracking your website’s organic traffic.

You can use Google Analytics to track your website’s organic traffic over time.

If you see a steady increase in organic traffic, it means your SEO efforts are working!

However, if you see a decrease in organic traffic, it means you need to work on your SEO strategy.

SEO for eCommerce can be a lot of work, but it’s worth it. It’s the only thing that can get you out of ‘pay to play’ mode for generating sales to your business and can overall build a brand identity to get you sustainable sales.

There you go! Above are the major steps in an e-commerce SEO strategy. But there are 5 very important things we need to discuss before we wrap this up!

Prioritize Product Pages

Why are product pages important?

Because they’re the pages that have the potential to bring in the most sales.

That’s why you should always prioritize optimizing your product pages for SEO.

There’s a lot that goes into optimizing product pages, but if you can get them right, you’ll be seeing a lot of organic sales from those pages.

That’s why it should be the first thing you do when starting your SEO strategy for e-commerce.

Also Read: SEO techniques you must AVOID

Create A Workflow

Make sure you and your team know what needs to be done first, second and third.

By creating a workflow for SEO tasks, you can be sure that everyone is on the same page and knows what they need to do to help with the SEO strategy.

This is crucial because e-commerce SEO is way too complicated with a lot of things at play. With a proper workflow, it helps to prioritize, strategize and analyze your search engine optimization efforts.

Invest in CRO (Conversion Rate Optimization)

Conversion rate optimization (CRO) is the process of increasing the percentage of visitors who take the desired action on your website.

SEO is focused on driving traffic to your website, but CRO focuses on bringing more sales.

This means that by focusing on CRO in addition to SEO, you’ll be able to see a significant increase in your website’s revenue.

Here are some genius CRO techniques deployed by major e-commerce websites:

  1. Amazon uses a review system to increase conversion rates
  2. Zappos uses a ‘free shipping’ strategy
  3. Nordstrom makes it easy for their customers to return their products

Here are some conversion rate optimization tactics that are a must in every e-commerce website –

  • Add a ‘free shipping’ option
  • Offer discounts and deals
  • Simplify the check-out process.
  • Implement two-step authentication for security purposes.
  • Use one-page checkouts, so customers don’t have to go back and forth between pages during their checkout experience.
  • Focus On Your User Experience (UX)
  • Use social proof to increase trust
  • Make your website easy to navigate. The easier it is for customers to find what they’re looking for on your website, the more likely they’re to buy something.
  • Cross-sell and up-sell
  • Use dynamic remarketing to offer products that your customers have browsed on other websites.
  • Include a live chat system on your website
  • Use pop-ups to offer discounts and deals to customers who are about to leave your website
  • Use timer countdown on your e-commerce website, so customers know how much time they have left to make a purchase.
  • Giveaway free products for referrals.
  • Allow customers to track their orders.
  • Use product videos to help customers understand the benefits of your products
  • Make your product descriptions unique and engaging.
  • Use social media to create brand awareness and generate sales
  • Create an email marketing strategy
  • Implement remarketing strategies

The list can go on and on, but the main point is that you should always focus on your user experience if you want to increase your conversion rates.

So, there you have it! This is what SEO for eCommerce looks like when implemented correctly.

If you need to hire SEO services, don’t hesitate to contact us at! We’re an SEO company that specializes in SEO for e-commerce.

Importance of Product Photography in E-commerce

Lastly, we want to emphasize the importance of product photography.

SEO for e-commerce is all about grabbing your audience’s attention and keeping them engaged so they will return to your website to make a purchase.

And what better way is there to do that than by having high-quality product photos?

Good product photos are crucial to your e-commerce SEO strategy.

Here’s why:

Images tell a lot about the product that you’re selling.

People love visuals and product photos help them understand how the item looks like, what it feels like and its size.

Buyers are more likely to purchase an item if they can see it from different angles.

High-quality product photos will make your website look professional and trustworthy.

People are more likely to buy from a website that has good product photography.

So, make sure you invest in high-quality product photos if you want to see better results from your eCommerce SEO strategy. Maur Media can help you with all of your photography needs too! Yes, if you’re in the Toronto GTA area and need help with product photography, get in touch with us!


SEO for e-commerce is all about creating a strategy that will keep your audience engaged and coming back to your website to make a purchase.

Your website needs to be easy-to-navigate, simple, and intuitive.

Make use of social proof to increase trust in your website.

Offer discounts and deals to your customers.

Make use of high-quality product photos.

And, lastly, focus on your user experience.

If you follow these tips, you’re sure to see better results from your eCommerce SEO strategy!

To know more about Ecommerce SEO services in Toronto or our SEO services in Brampton, you can check out the respective services pages.

If you have any questions, feel free to get in touch with us.

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