As a marketing agency in Ontario, we are just beginning out with digital marketing. At the same time, our team has amassed experience of over 7 years in helping small businesses in digital marketing. Both these unique features about us made us think it was the perfect time to write about how to get started with digital marketing.
Hire A Marketing Expert
No. 1 thing you must do is hire a marketing expert. Of course, this could be you – the business owner but in case, you don’t know about digital marketing, you must bring at least one expert on board.
Why? Because you need to focus on your business and run it while the marketing expert takes care of the online presence of your business.
At the same time, having an expert from the very beginning will help you avoid redos and extra expenses incurred because of that.
Prepare A Marketing Strategy
The second thing you need is a marketing strategy. This is the plan of action that your marketing expert will follow to achieve your desired results.
Again, you need to invest time and effort in preparing this strategy. Without it, you’ll be like a ship without a rudder – floating all over the place with no real destination or direction.
A marketing strategy must include the following elements at the very least:
- Your business goals
- Who is your target audience
- What messages do you want to communicate to your target audience
- How you will measure success i.e. the KPIs
Creating and following a marketing strategy is one of the most important things you can do for your business.
Build A Website
For most businesses, having a website is a must. It gives you a digital space to call your own, showcase your products and services, and collect customer data.
Even as a service-based business, a website helps you consolidate all the data about what you do, your services, your accomplishments, and more.
Therefore, one of the first things we want to tell you on how to get started with digital marketing is to have a website.
But, the website must have certain key features before it will actually be of any use.
And, in certain specific scenarios, a website may not always be the no. 1 thing you need. Still, having a website will ultimately pay off so we would suggest you go forward with it.
This website must have all the necessary detail including detailed service pages, contact information, case studies, and whatever you can include to facilitate client decisions.
Build Your Google Business Profile
In order to rank higher in Google search results, it’s important that you have a verified Google Business Profile.
This is something you can do yourself but it’s always better to get help from your marketing expert.
A verified Google Profile will help with local SEO and make it easier for customers to find your business online.
It will also help you show up in Google Maps and Google Search results.
Optimize Your Website For Search Engines
Once you have your website ready, the next step is to optimize it for search engines.
This means that you need to work on the on-page optimization so that your website appears as the top result for relevant keyword searches.
Do this even if you don’t plan to do SEO. Basic on-page optimization will ensure you put your best foot forward whenever somebody visits your website.
Decide Your Advertising Strategy
Digital marketing isn’t all about organic methods. You will also need to use paid advertising methods to reach your target audience.
And, you’ll need to decide which paid advertising method to use. Will you go with Google Ads? Facebook Ads? Or some other platform?
Again, this decision should be based on your marketing strategy and the audience you’re targeting.
Once you have picked this, you must work on the steps to get these started. Why is this very important? It’s because paid ads will help you get results faster ensuring you don’t run out of budget while trying to adopt digital marketing for your small business.
Setup Your Social Media Accounts
The next step in how to get started with digital marketing is to set up your social media accounts.
This will give you a presence on the most popular social media platforms and help you connect with your target audience.
Make sure to populate these accounts with interesting and engaging content so that people will want to connect with you.
Decide & Lock Your Content Strategy
One of the most important aspects of digital marketing is content.
You must produce high-quality, engaging content on a regular basis if you want to see results.
This content must be relevant to your target audience and it must help you achieve your business goals.
Once you have decided on your content strategy, you need to stick to it and make sure all the content you produce falls in line with it.
Invest in SEO Services
If you want your website to rank higher in search engine results pages (SERPs), then you need to invest in SEO services.
SEO is the process of optimizing a website so that it appears as the top result for relevant keyword searches.
This can be a costly investment, but the returns can be very lucrative.
Combine Traditional Marketing With Digital Marketing
One of the best ways to get started with digital marketing is to combine it with traditional marketing methods.
This will help you reach a larger audience and will also help you measure the effectiveness of your digital marketing campaigns.
Some very basic ways to do this is ensuring you add your social media profile links and your website on all your marketing materials, having a QR code readily available that takes your customer to a Google review page so they can easily leave reviews for your business, and reminding your customers about your online presence.
Measure Results & Tweak Your Strategy
The final step in any digital marketing campaign is to measure the results and tweak your strategy accordingly.
This means analyzing the data you’ve collected and making changes to your campaigns based on that data.
It also means revisiting your marketing goals and making sure that your digital marketing efforts are helping you achieve those goals.
Digital marketing is a vast and complex subject, but these tips will help you how to get started with digital marketing.
Make sure to keep these tips in mind and adapt them to fit your specific business needs. And, most importantly, don’t be afraid to experiment.
If you need help with digital marketing, connect with us today! We’re a marketing agency in Ontario that can help you promote your business online. Talk to us today for the details!