It has been a long and eventful journey writing over 1000 articles in the past 7 years. I have learned a lot about the industry, about myself, and about what works – and doesn’t work – when it comes to content writing. I have also had the privilege of working with some amazing small businesses, that enabled me to learn a lot about the digital marketing landscape In this article, I want to share some of the most important lessons I’ve learned throughout my career thus far.
What I Learned About Content Writing & Digital Marketing By Writing 1000+ Articles?
1. Digital Marketing Starts With Content Writing
Content is the bread and butter of digital marketing. Whether you’re running a website, a blog, or an online store, content is what brings people in and keeps them coming back for more. Content must be well-written, engaging, and relevant to your target audience if you want to see results from your digital marketing campaigns.
Content writing is a great way to get your business in front of new customers, build brand awareness and credibility online with potential clients. It allows you to stay top-of-mind when someone needs services or products similar to what you offer – even if they don’t need them right now.
2. Content Writing Without Expert Input Is Useless
In the end, content is all about authority. Back in the day, there was limited content online so it was easier to whip up stuff even by content writers with basic knowledge of the subject or industry.
But these days, all basics are already covered hundreds of times. If you invest in content writing, you have to bring in something ‘extra.’ For example, if you’re a plumber and you’ve hired a digital marketing company for your business, sit with their team to give them notes so they can craft original authoritative content. Spending those 10 minutes will make a huge difference to how content comes out.
At the same time, any content writer or digital marketing agency that just chooses to whip up content without pushing you for an interview or interviews must be avoided. Even if they give you an acceptable product, it won’t be able to compete with the sea of content that’s already out there.
3. Content Writing Isn’t Just Writing Blog Posts
Most people think content writing is writing blog posts. It’s way beyond that.
Content writing for a business may include
- Writing blog posts
- Writing copy for the website (commonly known as copywriting)
- Content writing for social media posts
- Article writing
- Content writing for ads, emails, newsletters, etc
- Writing press releases
- Product descriptions
- Meta titles & descriptions
- Video content writing etc
Even within this, the type of content can vary. For example, on your company blog, you can post interviews, case studies, stories, company news, and of course, informational articles.
4. Original & Authority Content Always Wins
In the early days of my career, I was able to bring in over a million views on a client blog just with content writing. There was no additional promotion and no typical SEO done for the blog. Just good authority content brought us that much visibility.
If you’re able to think hard and come up with actual issues your target consumers are facing and write content around those problems & their solutions, you will start seeing results very soon.
Internet may have changed over time but most people still come online ‘looking for something.’ If you can figure out what your client is looking for and offer them that through your content, you’ll soon win them as a customer.
This is why it’s crucial to approach content writing in a more holistic manner. It isn’t just putting together words and finishing up a topic to post on your blog. It’s really about the right content strategy and answering the right questions.
5. Consistency in Your Content is Necessary
Consistency is, of course, important. But with content writing, it can be approached in 2 ways – i) you need to churn out consistent content ii) Your content’s voice & approach should be consistent as well.
Getting these two things right and in place is extremely important if you wish to get any results from content writing.
6. Content Writing Takes Practice
If you’re a business owner who wants to write content by themselves, don’t fuss over getting to perfection in one go. You can’t. Nobody can. Just like any other digital marketing tactic and technique, it takes time to build the muscle power to churn out great exceptional content in a consistent manner.
As a business owner, you can just begin with creating content for your Instagram posts and then move to blog posts. If you hire a digital marketing agency for this, you can simply start doing voice notes on whatever pointers and questions they give you.
We highly recommend you to hire an agency because oftentimes, business owners end up repeating what they do and forget about how what they do needs to be delivered & presented to the customers. Both are really different things. Keep that in mind!
If you’re looking for digital marketing companies in Brampton, connect with Maur Media today!
There you go! These are the top 6 lessons I learned about content writing. I have written content for fashion blogs, have had my own fashion blog with over 80,000 followers at a time, have posted 600+ articles on my personal blog, have posted tens of articles here on the Maur Media blog, have written scripts for over 100 videos (out of 1000+ I have created), have written for clients from industries like technology, digital marketing agency, interior design, education, retail fashion, Indian fashion, startups & more. I hope reading this piece of content from me helps you understand content writing better & this really helps out your business. All the best!