If you are thinking about hiring a digital marketing agency, the first question that will pop up in your head is “are digital marketing agencies worth it?” There are many benefits to working with an agency. They have more experience than you do, and they can take care of tasks that you don’t have time for. However, not all agencies are created equal. Some agencies specialize in certain areas like SEO or PPC while others offer a wide range of services. When considering whether or not to work with an agency, make sure that their services match what you need!
In today’s post, we’ll evaluate the pros and cons of working with digital marketing agencies and finally help you answer the much-asked question – are digital marketing agencies worth it?
Pros of Working With a Digital Marketing Agency:
-You get access to more experience and resources than you would if you were working on your own.
Let us explain with some examples & actual benefits realized from digital marketing agencies by small business owners who have shared their experiences on the internet.
First, let’s look at the people you need if you were to set up a digital marketing team on your own in-house.
You would need a manager, someone with experience in digital marketing, who can manage the team and delegate work; a strategist, to develop creative & effective marketing campaigns; a developer, who can build and maintain websites and apps; an SEO specialist to optimize the website for organic search traffic; someone from PPC (pay-per-click) to help with online advertising; and a social media specialist to create and manage social media campaigns.
That’s already a team of six people, and you haven’t even started to find the other positions required such as a graphic designer, market researcher, copywriter, etc. So, unless you have the budget to hire a full-time team, working with an agency is a more cost-effective option.
Another reason why agencies are worth it is they have a lot of experience and know the latest digital marketing techniques, which will help you get better results.
There are many types of digital marketing strategies and they need to be implemented in a specific way. Sometimes, an experienced agency can see things from a different perspective and come up with a strategy that you may not have thought of. They can also help keep you updated on the latest changes in digital marketing and how they may affect your business.
Digital marketing agencies also have access to a wide range of resources that you may not have, such as analytics and advertising platforms. Many agencies work with a variety of clients, so they have the leverage to get discounts on tools that you can use for your business.
Here are some of the tools, we as Maur Media, bring to the table for all clients at no extra costs – Grammarly, Canva, UberSuggest, FinalCutPro X, Jarvis.ai, and many more.
-Agencies can take care of tasks that you don’t have time for or don’t know how to do.
This is one of the main benefits of working with a digital marketing agency, especially a full-service digital marketing agency like Maur Media. They can help you with a wide range of tasks such as SEO, PPC, social media, website design and development, and email marketing. They can also help you set up tracking systems so that you can measure the results of your campaigns and determine which strategies are working.
Some agencies also specialize in a specific area such as e-commerce, travel, or finance so they can help you with tasks that are related to your business.
-They can provide you with extra support.
Many agencies have a team of experts or specialists, so you can get the help you need from all angles. For example, if your website isn’t performing well, an agency can help you with the design and development. If your social media marketing isn’t bringing in enough traffic either, they can help you with that too. They can also help you set up tracking and reporting systems so you can keep an eye on your progress and see what’s working.
Most agencies would have resources to handle any extra technicalities that come your way. For example, most SEO specialists are great at on-page & off-page SEO but it’s impossible for them to ace at technical SEO without a developer’s support. And that developer should also be well-versed with SEO best practices. If you were to handle this situation in your in-house team, you’ll immediately need to hire at least one more person to get this task handled. With digital marketing agencies, such complications are easily manageable. In fact, most of them won’t even let you know that such issues existed. They just handle it.
-No need to hire full-time. You will only need to pay for the services that you request, which can help save money in the long run.
If you’re not sure if working with a digital marketing agency is the right decision for your business, here are some things to consider:
-Are you able to do the tasks yourself or do you need help?
-Do you have the budget to hire a full-time team?
-Do you want to focus on your core business and let someone else handle the marketing tasks so you can save time?
-If you answered yes to any of these questions, then working with a digital marketing agency may be the right decision for you.
Cons of Working With a Digital Marketing Agency:
-You may not always get the results you want.
Like any other business decision, there is always a risk involved when working with an agency. They are only human, after all, which means that they can make mistakes or miss important details just like you could.
-They may be more expensive than doing the work in-house.
This depends on the agency you choose and the services you require. Some agencies charge by the hour, while others may have a monthly fee.
-You may need to give up some control.
When you work with an agency, you’re entrusting them with your marketing efforts. This means that you may need to give up some control and trust that they know what they’re doing and can give you the results that you want.
They may not always produce what you expect, which means that there is a chance that you will end up spending more money for services that do not provide any value to your business.
-You may lose some of the control over your marketing campaigns.
This is a common concern for businesses who are looking to work with an agency. When you hand over your marketing efforts to someone else, you’re no longer in complete control of what’s happening.
-It can be difficult to find the right agency.
This is definitely true. With so many agencies out there, it can be difficult to find the one that’s right for your business. Do your research, ask for referrals, and read reviews before making a decision.
-If your agency doesn’t specialize in the area you need help with, they might not be able to provide quality services.
This is why it’s important to choose an agency that specializes in the area you need help with. We recommend you go for a full-service digital marketing agency as it has the experts to handle all aspects of digital marketing. This will save you additional costs & friction due to hiring multiple agencies.
So, are digital marketing agencies worth it? The answer to this question depends on your specific needs and what an agency can offer you. Generally speaking, agencies can be a great investment for small businesses that want to grow and scale their operations. However, it’s important to do your research before you make a final decision!
If you’re looking for a digital marketing agency for your business, talk to us today!